מכירים את המושג ״קולולוש״?
הדפוס משיק עם מגוון תחומים מעניינים, אחד מהם זה שיווק. אז בואו נדבר קצת על שיווק. התקופה הזו מביאה איתה שינויים בהרגלי הצריכה. ואיתם מגיעה מגמה לדייק קהלים ולדייק מסרים. מה זה אומר? נניח שיש לי תקציב שיווק של 1000 ש״ח. באיזו אסטרטגיה אנקוט? 1. ״קולולוש״ - בסכום הזה אני יכולה להפיק 2000 פליירים-של-בזול עם מסר שיווקי כללי, שמתאים לקהל רחב ואקראי, ולחלק אותם ב-2000 תיבות דואר אקראיות. אווווו.... 2. ״רוגטקה״ - אני יכולה להפיק 100 גלויות-של-ביוקר עם מסר שיווקי חד ומדוייק, שמתאים ב
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